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The a-little-bird-told-me cliché of a phrase is taken to another level by Biz Stone, Evan Williams, and Jack Dorsey–the Twitter dudes. Today about a million users are using twitter and about a gazillion tweets pop-up in a minute. (so many birdies!) But what made twitter what it is today? How can businesses take advantage of this?
Twitter’s (I think) formula for success is combining two things that we just can’t get enough of: text and social networking sites. This kind of marriage is quite convenient for it appeals to the multi-tasker and social beasts in us. For instance, twitter can be a platform for promoting your event and tapping your target audience in real time.
So, how can Twitter be used for competitive advantage? The answer to that question will be revealed in the near future. But for the mean time, here are the basic things you need to know about Twitter (that you may already know):
- It’s called micro-blogging. Micro-blogging means that it’s not like that usual blogging format where you are able to write your whole life story. The twitter format is simply 140 characters. This means that it’s not friendly for wordy people. Although, it does help you practice brevity and sharpen your wit.
- Twitter can somehow spark a “Revolution.” Since Twitter updates itself in real time, it somehow is able to document every second of our lives (that is if we tweet every second). How is Twitter capable to start a revolution?
During the heat of the Iran election controversy, their government banned all contacts outside Iran. This means no communication via the telephone, broadcast, and the like. What happened here was that the Iranians reached out to the people outside Iran via Twitter. Twitter here was used to voice out the truth in Iran.
Another example (which is kind of close to home) is when Super Typhoon Ondoy hit Manila. Twitter played an important role in bringing relief to the victims of the typhoon. It also helped in informing the public about the current situation of the victims.
In short, Twitter can be a medium to defy, change, and mobilize.
- Real time communication can be achieved with Twitter.
- Twitter Apps are your friends. (refer to: To Not Be A Twit: Tips on Twitter)
- Twitter is for everyone. I have a twitter account, so can you. Twitter does not discriminate. Even robots have twitter accounts. So don’t hesitate and visit twitter.com










